26: Why You See It Why You Don't - How To Systematically Uncover Insights

Why is it that people who are faced with the same facts get different insights which leads to different actions? In this episode, Dr Yong shares how you can systematically uncover insights which are missed by the majority.
References:

1. More details about the resource-based view of the firm can be found in this article: Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.

2. More details about the ability of entrepreneurs to uncover opportunities can be found in this article: Alvarez, S. A., & Busenitz, L. W. (2001). The entrepreneurship of resource-based theory. Journal of management, 27(6), 755-775.

3. The quote "Change the way you look at things, and the things you look at change" in the introduction to the podcast is attributable Dr Wayne Dyer, an internationally renowned author and speaker in the fields of self-development and spiritual growth. Source of quote: Dyer, W. (2009), Success Secrets, Retrieved from https://www.drwaynedyer.com/blog/success-secrets/
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