5: From Problem-Focused to Customer-Focused
“You can have the right answers, but if you asked the wrong questions in the first place, then your answers don’t matter any more”. Very often, when we try to solve business issues, we are drawn towards providing a solution for the problem, without considering who we are solving it for. In this episode, Dr Yong will share how her students undergo a paradigm shift from being problem-focused to customer-focused during the 3-months of experiential learning, helping clients solve their real-world issues.
Episode 5: From Problem-Focused to Customer-Focused
1. The course mentioned in this episode uses the Business Model Canvas: See Business Model Generation. Osterwalder, Alexander & Pigneur, Yves (2010). New Jersey, John Wiley & Sons, Inc.
2. The quote "Change the way you look at things, and the things you look at change" in the introduction to the podcast is attributable Dr Wayne Dyer, an internationally renowned author and speaker in the fields of self-development and spiritual growth. Source of quote: Dyer, W. (2009), Success Secrets, Retrieved from https://www.drwaynedyer.com/blog/success-secrets/
2. The quote "Change the way you look at things, and the things you look at change" in the introduction to the podcast is attributable Dr Wayne Dyer, an internationally renowned author and speaker in the fields of self-development and spiritual growth. Source of quote: Dyer, W. (2009), Success Secrets, Retrieved from https://www.drwaynedyer.com/blog/success-secrets/